With the big names competing in the sportswear industry, it’s easy to overlook the smaller ones like ASICS. But this Japanese company has proven its resiliency in its over 60 years of existence. A retailer of sportswear and equipment, ASICS was founded in 1949 by Kihachiro Onitsuka as Panmure Co., a company specializing in basketball shoes. His excellent designs earned him international recognition, and he began making shoes for other sports. A merger with other companies in 1977 led to the company being renamed ASICS.
ASICS has its headquarters in Kobe, Japan and is led by Kiyomi Wada, Chairman and Motoi Oyama, President. The company produces footwear for professionals in football, track and field, tennis, badminton, squash, cricket, wrestling, golf, cross-training and running, volleyball, lacrosse, cheerleading, netball and martial arts. ASICS’ range of athletic footwear has been consistently recognized as some of the best-performing in the industry, and is currently the official manufacturer for the Australian Cricket Team.